Fashion Trends May come and go but Logos do stick around for edges
The best fashion brands are those that tend to have iconic logos and meanings.Branding being the most important thing not only in fashion but to the business world,a good logo allows customers to identify your products and expect value in them as well.Its advisable to learn the best practices from the top branding logos whether you are designing your logo for the first time or you are redesigning your logo.
Here is a list of a few top fashion and leisure brand logos in the Universe.
1. GUCCI
Gucci is an italian fashion label that has become synonymous of luxury and sophistication.
The logo symbolizes grandeur and authenticity and is seen worldwide.
Gucci uses multiple variations of this letter mark in fabric patterns or as a bag or belt closure.
The initials overlap cleverly in the middle making it an interesting mark - we call this graphic treatment a monogram.
A monogram is simply a motif made by overlapping or combining two or more letters that are usually initials of the founder—fashion designer.
The Gucci monogram is symmetrical, which means you can flip the left part to get the right one and vice versa.
2. Fendi
The “double F” logo stands for the founders' last names: Edoardo & Adele Fendi.
Similarly to Gucci, Fendi plays off the the first letter of the company name to create an interesting monogram.
However, in this case the "F" letter is flipped vertically and horizontally at the same time, or just rotated by 190 degrees if you wish.
Because of the "F' letter shape, this treatment makes more sense here as probably in any other case.
Fendi monogram is featured on majority of designs: clothing, belt buckles, handbags, sunglasses, and more.
3. Versace
Well this is my favorite after knowing its history.
Versace is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978.
The Versace logo features Medusa head,a Greek mythological figure.
The border around it comes from Greek mythology as well, and you can find it deeply engraved in Greek culture.
The founder Gianni Versace chose Medusa as the logo because as the story tells, she makes people fall in love with her with no way back.
Gianni hoped that the Medusa would have the same effect on people who wore his clothes and accessories.
4. Coach
Coach, unlike most luxury fashion brands, wasn’t originated in Italy or France but was established in New york 1941.
The coach logo features the image of a horse and carriage that tells the whole origin
The Coach logo was designed by Bonny Cashin, a famous fashion designer and artist.
Why carriage? - Because coach is originally a large, usually closed, four-wheeled carriage with two or more horses harnessed as a team, controlled by a coachman.
Therefore the carriage element is appropriate for the logo and it also carries impression of luxury, royalty, and elegance.
5. Louis Vuitton
Louis Vuitton is atop luxury fashion brand that started as luggage business in Paris, France in 1854.
The interlocking “L” and “V” makes up the logo.
The monogram was designed by Louis Vuitton’s son, Georges Vuitton, in 1896 as a way to brand his luggage business.
6. Rolex
Most people recognize the crown logo of Rolex watches but the slogan it represents – “A Crown For Every Achievement” is less well known.
This slogan refers to the tradition of giving watches as awards or gifts to mark a career milestone – a traditional which was still prevalent when the logo was trademarked in 1925.
The colors are also symbolic. Rolex founders Wilsdorf & Davis wanted gold to symbolize excellence in watchmaking and green to symbolize prosperity.
7.Adidas
The 3 stripes we associate with Adidas have been around since 1949 and were created by company founder Adi Dassler. The company’s first slogan was literally “the brand with the 3 stripes”.
Remember the Adidas logo on the left?
In 1972, Adidas branched out into apparel and created a new logo incorporating the 3 stripes – known as the trefoil. Its intersecting shapes signify the diversity and potential of the Adidas brand.
Today, the stripes are only used on certain Adidas products.
8. Dolce & Gabbana
Dolce & Gabbana was founded in 1985 by the two Italian designers Domenico Dolce and Stefano Gabbana.
The “DG” logo features the last name initials of the two founders Dolce & Gabbana.
The initials are set in a modern sans serif typeface that carries a distinctive and visually appealing Baroque aesthetic.
Conclusions.
If a company makes a product in a way you really like, it's a pleasure to buy from them when you need something new.Most luxury fashion brands have a classic logotype set in white and black.Often with some sort of monogram that lends itself well to a pattern for application on clothes or accessories.We proudly wear these brands as a symbol of status, apart from their outstanding quality, of course.
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Here is a gallery show case with a few logos designed by BLUEFACES
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